CAJA NAVARRA: Pioneers in Civic Banking

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Modern-day society and women

There are 23.3 million women in Spain; 43% of the active population (source: 31-12-08 INE)
50% of our customers are women and a growing number of the companies with accounts at Can belong to and/or are run by women.
Women decide 80% of purchases in most sectors (they represent the widest, least explored market segment in the world).
Women generate more consumer trends and lifestyles than men.
Women give more and better advice than men.
Currently, more women graduate from university than men.
Although female representation is still much lower than that of men, more and more women are occupying company posts involving responsibility.